As a pharmacist, James is gobsmacked by how Townsville is seemingly is undergoing a health boom, yet the rates of obesity and related illnesses still continue to climb. His discussions with patients led him to discover that people didn't understand their health and they were increasingly confused by the fad diets and cures pedalled on social media. It was this confusion that led him to opening GNC Townsville at the Willows Shopping Centre. From here, James and his team give scientific advice and help people with their health goals. "Very rarely do pharmaceutical or Western therapies cross paths with the more 'natural' approach, which places me in a unique position to be able to bridge that divide and help people 'both sides of the fence'," says James.