Dr Joann Lukins, PhD, is the director of Peak Performance Psychology; a psychological research and consultancy company based in sunny North Queensland. Her client base is drawn from sporting organisations, education, business and government sectors and she specialises in personal and performance enhancement. She has been a registered psychologist since 1991 and her work is founded on the philosophies of positive psychology. She is an Associate Professor (Adjunct) at James Cook University and the inaugural sport psychology consultant for the North Queensland Cowboys, a position held since 1996. In addition, Dr Lukins is the sport psychologist to the Townsville Fire, the Craig McDermott International Cricket Academy and sits on the board of the Northern Fury.